Harlem Capital leads seed into Because, an e-commerce enablement startup

2017-08-24_00h03_35 IT総合
With global e-commerce sales poised to be a $5.5 billion industry this year, startups in the e-commerce enablement software space are looking to carve out a niche in this huge market.
One of those is Because, a startup developing no-code software connecting disparate data sources to automate high volumes of website updates.
Founder and CEO Ashland Stansbury explained that e-commerce companies are spending a collective $1.3 trillion to drive traffic to their websites, but only 3% of that leads to a customer purchase. In addition, the average business owner on Shopify is managing a large product