On stage at VidCon, Snap announced its first accelerator program for emerging Black creators. Over the course of a year, Snap will pay 25 selected applicants $10,000 a month ($120,000 total) to help launch their careers, marking a $3 million total investment.
This program is part of Snap’s 523 initiative, which aims to support underrepresented creators. Snap is also enlisting Google Pixel, UNCMMN and Westbrook Media as partners.
“Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution, to toxic experiences an