Cozy houseplants and self-care: how one startup is reimagining mobile gameplay as a healing activity

2017-08-24_00h03_35 IT総合
Mobile well-being apps were on track to top a billion downloads last year, while leading meditation app Calm alone pulled in $118.2 million in revenue, data from Sensor Tower indicates. That may leave some to believe the digital well-being market is essentially solved, but a new startup, Lumi Interactive, believes the opposite is true. The Melbourne-based, women-led company has identified a under-explored niche in the mobile market which involves translating offline, self-care activities into games as a means of reducing our collective stress and anxiety.
While most mobile games focus on havin