Pinterest launches new shopping features for merchants

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Pinterest announced today that it’s rolling out new merchant features, including product tagging on Pins and a Pinterest API for Shopping. The company says all of the new features are designed to make it easier for merchants to create engaging shopping experiences for users.
With the new Pinterest API for Shopping, merchants will get access to new catalog management and product metadata features to enable more efficient data quality for merchant products. The company says merchants who have used this tool are already seeing a 97% accuracy level for price and availability data.
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