Share your carbon-adjusted earnings per share number, you cowards

2017-08-24_00h03_35 IT総合
If my PR inbox is anything to go by (trust me, it is), companies, and especially stock-market listed megacorps, are scrambling to out-green each other with tales of how the planet will be taking breaths of relief because of what glorious stewardship they provide for our slowly heating planet. Environmental, social and governance (ESG) goals are reported with great glee, but few companies tie it directly to earnings.
There’s an old truism in journalism that people can’t understand distances longer than a football field, and can’t understand numbers larger than their mortgage.