With the Ultra, Apple has taken a page from its now-familiar playbook for how to broaden the appeal of its mobile devices and applied it to its watch lineup:
Step 1: Introduce a solid but still not fully realized version 1.0.
Step 2: Refine, refine, refine.
Step 3: Make a “pro” version.
The Ultra is the first truly new Apple Watch variant since the first one was introduced in 2015, and it fills the “pro” slot. (I’m not counting the SE because it’s basically some old parts remixed to fill a lower price point.) But the Ultra won’t be the last. How do we know that? Apple’s playbook doesn’t end