When it comes to advice, tech loves standardization. Startups are often told that there are certain metrics to hit, deadlines to meet, timetables to measure themselves against.
Examples abound: Here’s the ideal amount of money to raise at your Series A round; here’s how many employees you should have before hiring this executive; here’s what stage to hire legal counsel; and, most recently, here’s what percentage of staff you should lay off if you’re unable to access more financing.
(The answer is 20% of staff, depending on who you ask).
There’s a response to some of these general statements: S