Flora poised to bloom as sustainable brand marketplace launches this year

2017-08-24_00h03_35 IT総合
E-commerce roll-up startup Flora emerged from stealth mode with $9 million in seed funding from an investor group that included Lux Capital, Correlation Ventures, Climate Capital and Gokul Rajaram.
Also known as an aggregator, the company acquires and grows brands — in Flora’s case, focused on offering sustainable products and reducing carbon emissions. Co-founders and co-CEOs Mithat Ulubay and Ugur Kaya started the company in 2021, which now owns more than 50 brands.
Prior to starting the company, Ulubay was a venture capitalist and former Goldman Sachs investment banker working on inve