Disney+ advertisers will soon get Hulu’s ad targeting capabilities

2017-08-24_00h03_35 IT総合
Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+.
When Disney+ launched its ad-supported tier last month, advertisers couldn’t target ads to specific audiences. By giving Disney+ advertisers access to Hulu’s ad-targeting tools, they can learn a user’s age, gender, and geo-location, which will likely help advertisers make more effective ads and bring in more revenue for both the ad agencies and Disney.
In an exclusive interview with Digiday, Disney Advertising president Rita Ferro said Disney+ would