Walter Thompson

Last week, we ran an article by Gaetano Crupi, a partner at VC firm Prime Movers Lab, identifying three pillars required...

In his latest TC+ post, growth expert Jonathan Martinez looks at the grim realities of user acquisition. The plain fact ...

What can today’s founders learn from the 2000 dotcom bubble burst? Image Credits: Chris Hondros (opens in a new wi...

I love it when a plan comes together. A few weeks ago, I found a Twitter thread by Sam DeBrule, co-founder and head of m...

Ever traveled on a cruise ship? Pre-COVID, most journeys started with a shipwide safety drill where passengers assembled...

I’ve always wondered who gets to name demographic cohorts. My parents were pre-Baby Boomers, which made them part ...

If you want to break even, go APE. Cloud companies generally rely on efficiency metrics like CAC payback and LTV-to-CAC,...

Turning one-time customers into repeat buyers takes on heightened importance during a downturn. Acquiring one new user c...

“Venture capital” is semantically equivalent to “dangerous money,” which is part of its mystique...

In the video game Katamari Damacy, players control an avatar who rolls a sticky ball that captures anything it touches. ...

David Wright Contributor Share on Twitter David Wright is...

Nigel Morris Contributor Share on Twitter Nigel Morris is...

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I have limited boating experience, but I do know that being a few degrees off your desired heading can be the difference...

Last month, U.S. Treasury Secretary Janet Yellen said the economy is “in a period of transition,” on the gro...

Happy August! Or, as many of my neighbors are fond of saying: Happy Fogust. San Francisco sits on a peninsula surrounded...

Despite the ongoing correction in the public markets, mass layoffs in the tech sector and high inflation, U.S. Treasury ...

Inflation is up and consumer confidence is down, which is why e-commerce startups that hope to weather the ongoing downt...

After it was rumored to be in play earlier this month, it shouldn’t come as a huge surprise that One Medical has found a...

I won’t use this space to dissuade anyone from launching a startup, but founders should embrace the fact that investors ...

Everyone loves an underdog, which is why investors and tech journalists are so fond of discussing startups that launched...

Money doesn’t need to be protected from sudden vibrations or direct sunlight, so the term “dry powder” strikes me as a p...

Inflation is at a 40-year high in the U.S., but a 23-ounce can of AriZona iced tea still costs 99 cents. Founder and CEO...

On October 21, 2011 at 10:20 a.m. I joined more than 8.5 million other Californians for the Great Shake Out, an annual e...

The first two years of the pandemic boosted e-commerce, but Simon Wu, a partner at Cathay Innovation, has identified thr...

My work in early-stage startups focused on operations, so I used Wikipedia to find the formula for calculating a company...

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in t...

Property technology has radically impacted the way we live and travel, but the real estate industry has successfully res...

As a veteran startup worker who has been laid off during economic downturns, it’s dissonant to hear investors say ...

We last updated our submission guidelines for TechCrunch+ guest posts in June 2021, but the world has changed a lot sinc...